Park Ridge, NJ – Farbest Brands is now offering a line of 100% natural colors that are shelf stable and custom formulated for every food product, process, or package. Depending on the formulation, the custom color blends can be plant based, non-GMO, gluten free, allergen free, vegan, and certified Kosher and Halal. Samples for testing and evaluation are available.
Farbest’s decision to add 100% natural colors to its product offerings is in response to changing customer needs and industry standards. As consumers grow more concerned about the potentially negative health impacts of artificial food dyes—specifically allergic reactions and hyperactivity in children—the food industry as a whole is moving away from these kinds of products. Many large food companies have already announced that they’ll be removing artificial colors from their food products in favor of natural, clean label ingredients and color.
Farbest is working with ColorMaker to provide this line of natural colors. ColorMaker is an international company based in California, and has more than a decade of experience providing natural color solutions to companies in the food, pet food, pharmaceutical, cosmetic, and nutraceutical industries.